This is the logo on our other project bike. This one is wintering in storage waiting for the day to be reborn and fly again. We love the rosso color and the way the gold lettering with black outlines plays against this red. Oh so very Italian. This in one of the earlier Guzzi logos. Here is the story behind the logo : Giovanni Ravelli, Giorgio Parodi and Carlo Guzzi had envisioned the creation of a motorcycle company after World War I. When Ravelli was killed in a plane crash just days after the end of the war, Parodi and Guzzi chose to commemorate Ravelli by choosing as the emblem of their company, the symbol that represented their camaraderie and their common passion for flight: the insignia of the Italian Air Corp,l’aquila ad ali spiegate, the winged eagle. Originally, the emblem consisted solely of the gold eagle (with wings spread) over the Moto Guzzi lettering, usually in a sans-serif typeface. From the late 1970s to the early 1980s, the eagle was heavily stylized, with the upper edge of the outspread wings forming a smooth, horizontal line. The late eighties saw a return to the less stylized gold eagle. The nineties saw the eagle and Moto Guzzi script on a flat red oval with a gold band along its perimeter. Circa 2004, the emblem reached its current, three-dimensional form.
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